Marketing Against The Grain
Marketing Against The Grain
Hubspot Media
The New Marketing Playbook: Identity Over Algorithm
12 minutes Posted Aug 21, 2025 at 5:00 am.
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Ep. 355
Is the era of "who publishes the most content wins" over?
Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from churning out content to building a resonant brand identity that stands out in a crowded landscape. Learn more on why taste and speed—not just algorithms—will define marketing winners, the four moats shaping both software and content businesses, and how network effects and data are giving companies an unbeatable edge.
Mentions
Alex Lieberman https://www.linkedin.com/in/alex-lieberman
Morning Brew https://www.morningbrew.com/
Zapier https://zapier.com/
OpenAI https://openai.com/
Claude https://claude.ai/
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.