Marketing Against The Grain
Marketing Against The Grain
Hubspot Media
Inside the $130M AI Startup Growing Faster Than ChatGPT
45 minutes Posted Aug 26, 2025 at 5:00 am.
0:00
45:15
Download MP3
Show notes
Want Elena's AI Tech Stack that helped grow her startup? Get it here: https://clickhubspot.com/fkv
Ep. 356
Did you know Lovable is the fastest-growing AI app on the planet—scaling faster than ChatGPT?
Kieran dives into what it takes to succeed in today’s AI-native startup world, with growth leader Elena Verna revealing how Lovable is changing the game for building and scaling tech companies. Learn more on why traditional management roles are disappearing, how end-to-end ownership and autonomy are driving insane speed at Lovable, and how the growth playbook is transforming for a generation of AI-powered products.
Mentions
Elena Verna https://www.linkedin.com/in/elenaverna/
Lovable https://lovable.dev/
Cursor https://cursor.com/
Miro https://miro.com/
SurveyMonkey https://www.surveymonkey.com/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
Twitter: https://twitter.com/matgpod 
TikTok: https://www.tiktok.com/@matgpod 
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.