Marketing Against The Grain
Marketing Against The Grain
Hubspot Media
Reviews
via Podcasts
AI First, Marketing Second
I used to love this podcast, but lately it is literally nothing but AI. It’s less a marketing podcast, more AI in marketing podcast if we’re being honest.
sloaneebalonee
Too Good to Speed Up!
Usually I listen to podcasts at 1.5 speed, but not Marketing Against the Grain. They are too informative, too knowledgeable, and so innovative that I learn tons every podcast. Sometimes I listen twice. As an author, I get so many cool marketing ideas listening to these guys I have to keep my notes app open. Talk about creativity they have it in spades. Thank you. You two are amazing, and keep going against the grain.
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Lsenick
Creative, Insightful, and Packed with Actionable Tips
This podcast is a must-listen for marketers who want to stay ahead of the curve. I’ve learned so many valuable hacks and shortcuts—especially around AI and automation—that I’ve been able to implement right away. These guys are not only super creative but also incredibly generous with the insights they share. Every episode is full of practical strategies and fresh perspectives that actually move the needle. Highly recommend!
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AdQueenSuz
Informative but beware of tactics
Informative show that speaks about AI in digital marketing. The hosts are heavily influenced by Anthoropic and Hubspot. I’m in the fence with their tactics, a lot of what is discussed would be considered spammy and borderline black hat. Proceed with caution.
BryanMully
Too much talk
The podcast covers good topics. I find it very wordy. Lots of talk about nothing. Sometimes after an hours chapter I am still unsure what is the take away.
Kazanov
A one-of-a-kind podcast!
It’s so unbelievably rare to find a smart, authentic, real marketing podcast. This is it. Inspiring and a joy to listen to.
sfn177
A Realtor
Your 6 day course topic was amazing, but then again all your shows are very helpful. I have above average decades on my birthday card. But Jumped in using gpt4 in the fall. I am learning so much from your shows.
EugeneOregon ducks
Lively conversation and I always learn something!
I’m a data scientist quite removed from the marketing world, but I am so happy this pod somehow came across my radar! I learn about new things every episode. And I love the dynamic hosts.
apl-ceramicist
GBT Show
Can you please go over how you think about and would build a GBT in real time? Also, show how you’d use Zapier to make it even better. Thank you!
PR Pro1286
Kipp Stop Talking Over Kieran!
Love the show!
swimmer10
Be proactive and listen to these marketing leaders 👍🏻
A great podcast from excellent marketing leaders that keeps you up-to-date with marketing. It's as simple as that.
GusBouari
Always learning from this pod
This is my new favorite podcast—I always learn something new. If you EVER do half-baked marketing ideas again, please look at our telesupport-for-parents company Nessle (100% women-owned; Nessle.com)!! Would love your hot take.
GarnishHFelt
Great content
Hey. I’m a big fan of marketing against the grain and have been listening for some time. I run a global B2B marketing organization and I find your podcast challenges me to think differently and even plants seeds of ideas that I can apply to my organization. I think it would be interesting to hear your take on organizing teams around work. Perhaps marketing team structure for various stages of growth and/or strategies. Another topic, that at least I find challenging, is creating an environment of global alignment and promoting collaboration and cross sharing.
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Birdman99102
Love them
Kipp, Kieran, You guys are the best. Cannot stop listening and re-listening. I agree with Kieran about the “hiring” framework and Kipp “growth mindset” about establishing communities - (you shouldn’t have been sent to jail for setting up a BDC in my opinion :))
The Benns
I Love This Pod!
This podcast is a must for any marketer! Kipp and Kieran provide access to the people I wish I could meet and ask the questions I never would have thought of anyway. Thank you guys, I appreciate what you are doing and please keep it up!
tdogg1
Great pod
Always enjoy tuning in to this podcast. Always fresh takes and interesting dialogue
Cthree-P0
High Level Marketing
This podcast talks fast and furious about high level marketing and business strategies. If you are a business owner looking to learn about basic marketing, this podcast will be way over your head. You need to know high level marketing terms and acronyms to be able to follow along.
Erika app
By far favorite podcast
Love the show guys 🎉 I’ve been looking for a good podcast on marketing in the tech space for awhile that goes beyond the generic stuff everyone talks about and this does it in such a fun and interesting way. Something I thought was interesting about your discussion on IP in marketing is the way that Dungeons and Dragons setup their Open Gaming License. Instead of using Creative Commons, they setup their own license that allows other to create in their ecosystem (and even make a living through things like DMsguild), but still maintain some control over their brand. They’ve exploded in popularity in the last few years in part because of TikTok and YouTube creators making whole shows and skits about the game.
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ForthRiver
In my Top 5 podcasts.
Marketing Against the Grain is great for everyone. There are topics that I’m still learning about and the hosts make learning feel really fun. Kipp and Kieran are friendly, very helpful to new people, and funny! It’s definitely not a show that would put me to sleep. It’s a show i listen to from start to finish. Great job guys! I anxiously await each new episode! -Shawn Gossman
Shawnee Cyclist YouTube
Masterclass in all things interesting
Kipp and Kieran I’ve listened to every episode since the beginning! Love the web3 content and all things blockchain. Keep up the good work!
james deignan
What it takes
Listened to the first four episodes and it’s great. I’m running marketing at an early start up now and I’m curious about what it takes to succeed as a marketer at each stage (seed, rounds, pre-ipo, ipo+) and how you think I could lead the team through each stage (Info if relevant: Carbon Collective is a B2B and B2C fintech that creates investment portfolios aligned with solving climate change)
breene13
Excellent and inspirational
I’ve only listened to a few episodes after recently discovering but I’m gonna be listening to all of them. Engaging, smart, and cutting edge. If you own a company and don’t have a CMO person (yet), give it a listen. You’ll be glad you did.
EpattenHitt
No fluff advice with tangible strategies
As a founder myself, I was growing tired of listening to business podcasts that only spoke about how to “balance” it all or how to “put yourself out there”. I began searching for a podcast with tangible strategies regarding my business that I could implement and this podcast is definitely just that! We founded PWR WMN (pronounced Power Woman) which makes beautiful and functional women’s blazers with REAL pockets. As a new company, marketing is KEY to our growth strategy and this podcast is now a part of my weekly routine! Thank you! (Instagram: @pwr_wmn website: www.pwrwmn.shop)
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PWR WMN
Just an absolute masterclass of marketing strategies and hot takes!
Kipp and Kieran do an excellent job explaining all things marketing to everyone from Founders and CMO’s to boots-on-the-ground marketers. Highly digestible and highly engaging content. I’m a digital marketer on a smaller B2B marketing team, and I truly enjoy how Kipp and Kieran breakdown everything from game plans to master plans. Covering digital and analog strategy, internal and external communication, community, web3, and everything in between. Keep the content coming and looking forward to the live show at Inbound! Rec for a future episode; aside from demand gen and direct ROI data, how can smaller marketing teams positively affect change in organizations that don’t believe in spending money on marketing? I’m currently feeling like a can’t move the needle with our corporate team.
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Jake_McConnell
Love the show!
Count me as a huge fan of episode 14. I love the Marketing Monopoly game! May I suggest The Game of Life?
over6789
Love your 2x2 concept, here’s my go at it!
I think a lot about the 7 Habits of Highly Effective People quadrant of urgent vs important, but I hadn’t thought of creating my own when trying to evaluate something more simply. So as I run marketing for a fintech marketing firm called Crue, I just created a 2x2 for what I’d like us to be known for. Left to right is generalist marketing agency to fintech marketing agency. Bottom to top is performance marketing to demand gen more specifically. We want our messaging to be in the top right quadrant for fintech demand gen. Thoughts? - Katie Hardy @kpmanhardy
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WholeHardy
New Fav Dynamic Duo
Kip and Kieran are like a late night combo but for daytime who provide great content, topics, banter and insights. Glad to subscribe and 5-star all the way. Keep it up guys, love it!
dcgrayjr
Against the Grain and For the Win
Loved the discussion on team designs, newer marketing ideas (Web 3) with both short and long term rewards and definitely love the game segment where marketing tactics are discussed. Have you ever played Code Names? You have to guess a word from a set of related words based on a categorical, relational or thematic clue. Would be really fun with marketing tactics or channels as the word choices! I can’t wait to keep listening.
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Write.Edit.Repeat.
Monopoly was a win
Fun listen.
CritterCatcher12!
Unique marketing podcast! (and request for episode!)
You make me look forward to my work commute - great podcast that always sparks new ideas. Episode request: would be cool to know what marketing resources you place on your toplist and recommend to become as nerdy about marketing as you guys ;) (books, newsletters, other resources)
Fanny Kuhn
Officially addicted!
Thank you for breaking down the new concepts in a clear way! Also, how do I earn NFTs by walking?
OosneakybeveroO
AWESOME! Truly Great.
If you are a Creator you MUST listen! You guys are great, honestly I have so much to say, you’re spot on. I want to be around that table with you. I’m a Mom/Creator/Solopreneur born in 1990 and I feel like you’re speaking directly to me. The technology and the creator economy is moving so incredibly fast. You guys are really raising the right questions and having the right conversations. Excellent work!
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sdenton00
Give it a listen
I learned a ton!!
msoranso
Great Content
Love the information that you guys provide. Very useful and insightful.
MamaMoore38
Amazing podcast
Amazing podcast
DrNoHan
Super informative and actionable!
This is definitely an amazing podcast that every budding marketer should listen to (this isn’t only for marketing leaders). I have a question for the hosts—what tips do you have for mid-level marketers to make an impact in the orgs this year? Kenny Soto
Kenny Soto
Just started listening - and I am hooked!
Just started listening - and I am hooked!
Brittlex
Great listen!
Love learning something new about Marketing with Kipp and Kieran !
Houstonmegs
Great!
really great podcast!
dstolear
Top Notch!!
Best of the best
Pimpdddaddddyyyy
Great growth marketing podcast
Awesome content and awesome hosts. Highly recommended for entrepreneurs and anyone interested in growth marketing.
bing111
Perfect fit for my role
This is exactly the content I need to grow my thought process around marketing
Great to learn about marketing
Well-produced, valuable content.
Not only is the content valuable, but the sound is mixed to perfection. Makes for an easy but insightful listen.
Danilo-pez
Informative Listen
This is a great addition to a marketer’s tool belt. I love HubSpot’s blog & follow it regularly, so I was excited to see this new podcast as well.
Marketing Tina
I’ve been waiting for this!
Great content to get your creative wheels (and your flywheel) spinning!
jlcame11
Great Content
Really enjoying this podcast so far. Interesting and easy to digest.
Katie Early
Interesting
I learned about what they talk about and it was pretty good
jmaasespi
Another good podcast.
Informative and entertaining!
Theeditsrock
So much useful information for digital marketing
Very informative in digestible byte size bits :) will be tuning in, keep the episodes coming.
Azucena M.
A must listen - unpacking it ALL!
This podcast is unpacking all the changes that we’ve experienced and they’re forecasting the next shifts in marketing. The topics are interesting and engaging. I’ll be listening to this podcast weekly.
rachael05478
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