In this episode, Chris Do reunites with Allan Dib, bestselling author of The One Page Marketing Plan and Lean Marketing, to break down timeless marketing truths in a noisy AI-driven world. Using his playful “wedding episode” framework—something old, something new, something borrowed, something blue—Allan shares why fundamentals never go out of style, how AI is an Iron Man suit (not a replacement), why creativity and identity are the ultimate differentiators, and how to use simple human touches to cut through digital clutter. They explore the real challenges creators face today: obscurity vs. theft, average messaging vs. standout authenticity, and why giving away your best ideas often creates the greatest opportunities. Along the way, Allan introduces lean marketing principles, the barbell strategy, and the concept of “positive externalities” that make your marketing valuable—even to those who never buy. Timestamps: (00:00) Intro & The Wedding Episode Setup (01:19) Something Old — Fundamentals in an AI-Obsessed World (04:42) AI as the Iron Man Suit (10:10) Composer vs. Conductor: The Creative Advantage (11:44) Obscurity vs. Theft in the Creator Economy (13:52) Give Away 99% of Your Best Stuff (15:31) Standing Out: Analog & Pattern Interrupts (19:19) Marketing That Creates Positive Externalities (21:32) Brandwidth: Why 47 Minutes Builds Trust (23:19) Something Borrowed — The Barbell Strategy (44:44) Something Blue — Future-Proofing Your Marketing Check out today’s guest, Allan Dib: Website: https://successwise.com/ The One Page Marketing Plan: https://www.amazon.com/dp/1941142990 Lean Marketing: https://www.amazon.com/dp/0648780745 LinkedIn: https://www.linkedin.com/in/allandib/ Twitter/X: https://x.com/allandib Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop LinkedIn: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter/X: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere YouTube: https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ Twitter/X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

⁠Register for AdobeMax⁠ using the code FUTUR25 for $400 off a full pass.  See you there! In this episode, Chris Do sits down with designer, filmmaker, and creative entrepreneur Stan Nwaeze to unpack the story of how he built himself—from growing up with scarcity in Nigeria to crafting a career rooted in vision, values, and relentless curiosity. Stan traces his path from teaching himself HTML and design, to shifting into branding and UI/UX, and finally to discovering filmmaking as the medium that allows him to bring all his skills together. He opens up about building authority by sharing what he knows online, landing global clients through consistency, and why documenting your process can be more powerful than waiting to be “discovered.” Chris and Stan also dive into the bigger themes of faith, identity, and authenticity in the creator economy: why who you are comes before what you do, how to balance free work with strategic marketing, and what it takes to stand out in a noisy world shaped by AI tools and endless competition. Along the way, Stan shares the frameworks behind his content creation—hooks, sound design, B-roll, and storytelling—that keep people engaged and opportunities flowing. Whether you’re an emerging creative, a freelancer trying to break through, or a seasoned pro wondering how to reinvent yourself, this episode is a candid roadmap for resilience, creativity, and leading with identity. Timestamps: (00:15) From Scarcity to Vision: Stan’s Early Journey(02:00) Choosing Design over Development(04:00) Finding Filmmaking and Storytelling(07:00) Sharing What You Know & Creating Your Stage(10:20) Building Credibility and Authority in a Crowded Space(15:00) Free Work, Marketing, and Playing the Long Game(20:30) Hooks, Sound, and Storytelling in Content Creation(29:00) Standing Out with Identity and Authenticity(35:00) Lessons on Faith, Resilience, and Creative Growth Check out today's guest, Stan Nwaeze: Instagram: https://www.instagram.com/stan_nwaeze/ YouTube: https://youtube.com/@stannwaeze1219?si=vPP5SXclma4EBUj2 Twitter/X: https://x.com/stan_nwaeze LinkedIn: https://www.linkedin.com/in/stan-nwaeze-0798a6105?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app ⁠⁠⁠⁠⁠⁠⁠Check out The Futur: Website: ⁠⁠⁠⁠https://www.thefutur.com/⁠⁠⁠⁠ Courses: ⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠ Youtube:⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠ Twitter:⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠ Threads:⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠ Zaap: ⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠ Clubhouse:⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

Why do we care so much about what other people think? In this candid and thought-provoking conversation, Chris Do and Jodie Cook unpack the roots of identity, judgment, and self-worth. From school systems that condition conformity, to the subtle ways parents shape our sense of pride and achievement, Chris and Jodie explore how external validation can quietly dictate our happiness. They discuss the difference between praise and gratitude, the trap of living for weekends, and how to cultivate the courage to stand in your own truth—unapologetically. What You’ll Learn in This Episode: Why schools and early environments push us toward conformity How parental expectations shape identity and self-worth The difference between praise and gratitude in relationships and leadership Why living for the weekend signals deeper misalignment How judgment (of others and self) creates separation Practical ways to stop caring about others’ opinions and focus on your own path Timestamps (00:00) Caring about others’ opinions (07:29) Pride vs. gratitude (14:00) Parents, school, and conditioning (24:48) Clearing the record (35:30) Trusting instincts (45:00) Entrepreneurship & comparison (55:00) Criticism & resilience (1:05:00) Work, identity & fulfillment (1:15:00) Owning your story (1:27:30) Closing reflections Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: ⁠⁠https://jodiecook.com⁠⁠⁠⁠⁠ ⁠https://coachvox.ai⁠⁠ Check out The Futur: Website: ⁠https://www.thefutur.com/⁠ Courses: ⁠https://www.thefutur.com/shop⁠ Linkedin: ⁠https://www.linkedin.com/company/the-futur/⁠ Podcasts: ⁠https://thefutur.com/podcast⁠ Instagram: ⁠https://www.instagram.com/thefuturishere/⁠ Facebook: ⁠https://www.facebook.com/theFuturisHere/⁠ Twitter: ⁠https://x.com/thefuturishere⁠ TikTok: ⁠https://www.tiktok.com/@thefuturishere⁠ Youtube:⁠https://www.youtube.com/thefuturishere⁠ Check out Chris Do: Website: ⁠https://zaap.bio/thechrisdo⁠ LinkedIn:⁠https://www.linkedin.com/in/thechrisdo/⁠ Facebook:⁠https://www.facebook.com/BizOfDesign⁠ Instagram:⁠https://www.instagram.com/thechrisdo/⁠ Twitter:⁠https://x.com/thechrisdo⁠ TikTok:⁠https://www.tiktok.com/@thechrisdo⁠ Threads:⁠https://www.threads.net/@thechrisdo⁠ Zaap: ⁠https://zaap.bio/thechrisdo⁠ Clubhouse:⁠https://www.clubhouse.com/@thechrisdo⁠ Behance: ⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Chris Do sits down with CPA, creator, and entrepreneur Hector Garcia to unpack how he’s blended accounting, content, and community into a career that defies categories. From building his bookkeeping firm out of Florida to becoming one of the most influential voices in the QuickBooks world, Hector shares how documenting his learning journey on YouTube turned into a thriving practice, new ventures, and over 300,000 subscribers. He opens up about selling his firm, founding a software company, and running a conference for accountants—all while wrestling with how to market without losing authenticity. Chris and Hector also explore the deeper themes of relationship-building, generosity, and long-term thinking: why showing up, serving without expectation, and creating value is the real engine behind sustainable business. Along the way, Hector breaks down his multiple income streams, the lessons learned from navigating YouTube’s algorithm, and how to turn community into opportunity. Whether you’re building a brand, teaching what you know, or trying to balance craft with commerce, this episode is a roadmap for reinvention, resilience, and staying relevant in the creator economy. Timestamps: (00:15) From Venezuela to Florida: Hector’s Early Journey (03:00) Becoming “the QuickBooks Guy” on YouTube (10:20) Selling the Firm and Building New Ventures (15:00) The Power of Generosity and Relationship-Driven Business (20:30) Revenue Streams: YouTube, Affiliates, Software, and Consulting (28:00) The Challenges of Marketing Without Losing Focus (35:40) Community, Loyalty, and Playing the Long Game (44:00) Lessons on Creativity, Commerce, and Staying Relevant Check out today's guest, Hector Garcia: Hector's Website: https://hectorgarcia.com/ Hector's YouTube: https://www.youtube.com/c/HectorGarciaCPA/ Hector's LinkedIn: https://www.linkedin.com/in/hectormgarciacpa/ ⁠⁠⁠⁠⁠Check out The Futur: Website: ⁠⁠⁠https://www.thefutur.com/⁠⁠⁠ Courses: ⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠ Linkedin: ⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠ Podcasts: ⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠ Instagram: ⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠ Facebook: ⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠ Twitter: ⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠ TikTok: ⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠ Youtube:⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠ Check out Chris Do: Website: ⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠ LinkedIn:⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠ Facebook:⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠ Instagram:⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠ Twitter:⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠ TikTok:⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠ Threads:⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠ Zaap: ⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠ Clubhouse:⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠ Behance: ⁠⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

What if your brand could capture attention like a Hollywood blockbuster? In this episode of The Futur Podcast, Chris Do sits down with Greg Logan—founder of Narrativity and author of Creating a Blockbuster Brand—to unpack how the world’s most successful movies can teach us how to tell unforgettable brand stories. Greg explains why the Hero’s Journey works every time, how to define your brand’s quest, and why storytelling—not facts—drives human decision-making. He also shares his four-day process for helping companies transform from forgettable to unforgettable. Whether you’re a creative entrepreneur, marketer, or business leader, you’ll walk away with practical storytelling frameworks that help you stand out, connect emotionally, and build a brand people love. What you’ll learn in this episode: Greg Logan’s 3 rules of storytelling How Hollywood formulas apply to brand storytelling Why stories are more persuasive and memorable than facts The Hero’s Journey explained (and how to adapt it for business) How to avoid the “we’re amazing” trap in branding Defining your brand’s quest and why it matters Greg’s collaborative process for crafting blockbuster brands in just 4 days Timestamps (0:00) Three Rules of Storytelling (1:05) Greg Logan’s Background & Narrativity (2:28) What Hollywood Teaches About Branding (5:03) The Hero’s Journey Explained (7:35) Why Humans Are Wired for Stories (10:20) Why Brands Misuse Storytelling (12:28) Hollywood Formulas Applied to Business (14:35) Why Founders Struggle with Their Own Story (15:56) Greg’s Four-Day Branding Process (16:36) Defining a Brand Quest (17:52) Real Brand Quest Examples (19:34) Emotional Clarity vs Jargon (20:26) Chris Do’s Quest Example with Greg (23:21) Helping Creative Entrepreneurs Create Their Future (29:45) Genre, Enemy, and Superpower in Branding (33:10) Building Stories Collaboratively with Clients (38:00) Quests That Resonate with Audiences (44:00) Chris Do’s Brand Quest Reframed (49:10) Final Takeaways: Turning Brands into Blockbusters Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Chris Do sits down with brand strategist and storyteller Sun Yi to unpack the truth behind internet personas, the realities of creative entrepreneurship, and how storytelling unlocks influence. From building his agency out of a New York apartment (and sleeping in the office) to helping others reframe their own narratives, Sun shares the pivotal moments that shaped his career—including how his wife Gigi helped turn a struggling business into a thriving one. They explore the tension between craft and commerce, emotional thinking vs. structure, and what it really takes to raise your prices, trust your gut, and teach others to say “I never thought of it that way.” Whether you're building a brand, running a creative business, or trying to find your voice online, this episode is a masterclass in owning your story—on and off camera. Timestamps: (00:15) Internet Personas vs. Real Life: Who Is the Real Sun Yi? (03:00) From Freelance to American Red Cross: Building an Agency from Scratch (10:50) The Gigi Effect: How Business (and Marriage) Saved the Company (22:00) Leadership, Loyalty, and Letting Go in Business (30:20) Why Sun Doesn’t See Himself as Creative—and Why That’s His Superpower (38:05) The Mechanics of Storytelling: How to Make People Say “I Never Thought of It That Way” (44:00) Myth-Truth Sandwiches, Logic Traps, and Reframing Beliefs (47:20) Da Vinci, Multidisciplinary Thinking, and Finding Your Niche Check out today's guest, Sun Yi: Sun's Instagram: https://www.instagram.com/sun.yi/ Sun's YouTube: https://youtube.com/c/sunYiCo/ ⁠⁠⁠Check out The Futur: Website: ⁠⁠https://www.thefutur.com/⁠⁠ Courses: ⁠⁠https://www.thefutur.com/shop⁠⁠ Linkedin: ⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠ Podcasts: ⁠⁠https://thefutur.com/podcast⁠⁠ Instagram: ⁠⁠https://www.instagram.com/thefuturishere/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠ Twitter: ⁠⁠https://x.com/thefuturishere⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠ Youtube:⁠⁠https://www.youtube.com/thefuturishere⁠⁠ Check out Chris Do: Website: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ LinkedIn:⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠ Facebook:⁠⁠https://www.facebook.com/BizOfDesign⁠⁠ Instagram:⁠⁠https://www.instagram.com/thechrisdo/⁠⁠ Twitter:⁠⁠https://x.com/thechrisdo⁠⁠ TikTok:⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠ Threads:⁠⁠https://www.threads.net/@thechrisdo⁠⁠ Zaap: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ Clubhouse:⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠ Behance: ⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I sit down with Jodie Cook—entrepreneur, author, and powerlifter—for an unfiltered conversation on building an agency that fits the life you want to live. From rabbits, deer, and elephants to whales and dolphins, we unpack how to categorize clients, know which ones to pursue, and why chasing the wrong type can leave your business overrun, exhausted, or stuck. Timestamps: (0:00) Intro (1:46) What Are Deer Clients (3:29) Cost of Too Many Smalls (5:04) Landing Big Brand Whales (6:34) When Big Clients Overwhelm (8:52) Whales vs Third-Bid Time Wasters (10:48) Dolphin Clients Explained (12:37) Client Budgets & Competition (14:17) Moving Up to Bigger Accounts (16:02) Jumbo Smalls Drain Resources (17:32) Revenue vs Profit Truth (19:19) Avoiding Shiny Object Syndrome (20:51) Chasing Big Clients Anyway (22:59) Creative Agency Lessons (36:27) Power of Niching Down (38:15) Mid-Sized Clients’ Sweet Spot Check out today's guest, Jodie Cook: LinkedIn: https://www.linkedin.com/in/jodie-cook/ YouTube: https://www.youtube.com/@Jodie_Cook Websites: ⁠https://jodiecook.com⁠⁠ https://coachvox.ai⁠ Check out The Futur: Website: ⁠https://www.thefutur.com/⁠ Courses: ⁠https://www.thefutur.com/shop⁠ Linkedin: ⁠https://www.linkedin.com/company/the-futur/⁠ Podcasts: ⁠https://thefutur.com/podcast⁠ Instagram: ⁠https://www.instagram.com/thefuturishere/⁠ Facebook: ⁠https://www.facebook.com/theFuturisHere/⁠ Twitter: ⁠https://x.com/thefuturishere⁠ TikTok: ⁠https://www.tiktok.com/@thefuturishere⁠ Youtube:⁠https://www.youtube.com/thefuturishere⁠ Check out Chris Do: Website: ⁠https://zaap.bio/thechrisdo⁠ LinkedIn:⁠https://www.linkedin.com/in/thechrisdo/⁠ Facebook:⁠https://www.facebook.com/BizOfDesign⁠ Instagram:⁠https://www.instagram.com/thechrisdo/⁠ Twitter:⁠https://x.com/thechrisdo⁠ TikTok:⁠https://www.tiktok.com/@thechrisdo⁠ Threads:⁠https://www.threads.net/@thechrisdo⁠ Zaap: ⁠https://zaap.bio/thechrisdo⁠ Clubhouse:⁠https://www.clubhouse.com/@thechrisdo⁠ Behance: ⁠https://www.behance.net/chrisdo

In this analog-meets-now episode, Chris sits down with legendary publisher Marvin Scott Jarrett and visionary designer Chris Ashworth to revisit the bold, rebellious energy of the 90s print scene—and why it still matters in today’s algorithmic world. From their game-changing days at Ray Gun to their latest creative collaborations, the trio unpacks how embracing imperfection, trusting your eye, and responding to constraints can unlock true creative breakthroughs. They explore the tension between ego and vision, the power of physical media, and whether AI can ever really replicate soul. This is a conversation about art, anarchy, and finding flow—no matter the tools. Timestamps: (00:13) The Legacy of Ray Gun and Reuniting After 15 Years (03:00) The Birth of Marvin Magazine and Celebrating Music’s Old & New Guard (06:13) Experimental Design, Mini Posters & the Evolution of Ashworth’s Process (09:21) Creating Without Repetition: Rules, Response, and Visual Chaos (14:36) David Carson, Bowie, and the Fax Heard ’Round the Design World (23:08) AI, Flow State, and Why Soul Still Matters in Creative Work Check out today's guests, Marvin Jarrett Scott & Chris Ashworth: Marvin's Instagram: https://www.instagram.com/marvinjarrett/ Chris' Instagram: https://www.instagram.com/ashworthchris/ ⁠Check out The Futur: Website: ⁠https://www.thefutur.com/⁠ Courses: ⁠https://www.thefutur.com/shop⁠ Linkedin: ⁠https://www.linkedin.com/company/the-futur/⁠ Podcasts: ⁠https://thefutur.com/podcast⁠ Instagram: ⁠https://www.instagram.com/thefuturishere/⁠ Facebook: ⁠https://www.facebook.com/theFuturisHere/⁠ Twitter: ⁠https://x.com/thefuturishere⁠ TikTok: ⁠https://www.tiktok.com/@thefuturishere⁠ Youtube:⁠https://www.youtube.com/thefuturishere⁠ Check out Chris Do: Website: ⁠https://zaap.bio/thechrisdo⁠ LinkedIn:⁠https://www.linkedin.com/in/thechrisdo/⁠ Facebook:⁠https://www.facebook.com/BizOfDesign⁠ Instagram:⁠https://www.instagram.com/thechrisdo/⁠ Twitter:⁠https://x.com/thechrisdo⁠ TikTok:⁠https://www.tiktok.com/@thechrisdo⁠ Threads:⁠https://www.threads.net/@thechrisdo⁠ Zaap: ⁠https://zaap.bio/thechrisdo⁠ Clubhouse:⁠https://www.clubhouse.com/@thechrisdo⁠ Behance: ⁠https://www.behance.net/chrisdo

We all know we should tell better stories—but how do you do it when you’re creating business content, not writing a novel? In this solo episode, Chris Do breaks down the YOU + POV framework for storytelling, showing creators, entrepreneurs, and thought leaders how to share stories that make their content unforgettable. You’ll learn: Why story is the “operating system” of the human mind The 3 stories everyone should master: origin, inciting incident, defining moment How to find the stories only you can tell Why your point of view (POV) is the real key to building authority If you’ve ever felt like your content blends into the noise, this episode will teach you how to share stories that connect—and why they’ll make your brand stand out. Timestamps (00:00) – Why Storytelling Is the “Operating System” of the Human Mind (00:57) – Building a Personal Brand That Attracts Opportunities (01:40) – Finding “You”: The Hardest Step in Storytelling (04:00) – Your Vibe Attracts Your Tribe: Matching Style to Audience (05:00) – Discovering Your Backstory & Cultural Currency (06:05) – The Inciting Incident: The Moment Your World Changes (07:00) – The Defining Moment: Becoming Who You’re Meant to Be (08:11) – Star Wars, Spider-Man, and the Power of Classic Story Arcs (12:03) – Building Content Around Your Unique YOU + POV (13:38) – Why Contrarian Perspectives Make Your Stories Memorable

In this episode, Chris sits down with legendary CEO and leadership thinker Dr. Klaus Kleinfeld for a deep dive into the hidden engine behind long-term success: energy. From running global companies like Siemens and Alcoa to mentoring the next generation of leaders, Klaus shares why burnout is not a badge of honor—and how purpose, mindset, and daily habits are the real levers of performance. This conversation is a masterclass on managing your inner game so you can lead with clarity, stamina, and conviction, no matter the chaos around you. Whether you’re a founder on the brink, a high-achiever running out of steam, or simply someone who wants to lead better and live fuller—this episode is your blueprint. What You'll Learn: ✅ Why energy—not time—is the real asset of high performers ✅ How to avoid burnout while staying ambitious ✅ The mindset reframe that separates fulfilled leaders from exhausted ones ✅ How to tap into purpose (and use it like a laser) ✅ Simple micro-habits to recharge mentally, emotionally, and spiritually Timestamps: (00:04) – From Siemens to Startups: Klaus’s Career Journey (03:50) – Burnout in Founders & Why Energy Is Everything (15:22) – The Inner Game vs. The Outer Game of Leadership (28:40) – The Purpose Principle: “Love It, Change It, or Leave It” (37:15) – Culture, Respect, and Leading Across Borders (45:09) – Sleep, Breathwork & Physical Hacks for High Energy About Klaus Kleinfield: Dr. Klaus Kleinfeld is a founder, global business leader, investor, and author. He’s currently the CEO of K2Elevation, Chairman of KONUX and FERNRIDE, and a board member of GreyOrange, Fero Labs, and NEOM. He previously served as Chairman and CEO of Alcoa/Arconic and as CEO of Siemens AG, where he led transformational shifts in both organizations. Klaus has advised U.S. Presidents and international governments, and he’s a member of institutions like the Council on Foreign Relations and the Brookings Institution. His new book "Leading to Thrive" unpacks the mindset, energy systems, and leadership frameworks that drive sustainable success—in business and in life. Check out Klaus Kleinfield: Klaus' LinkedIn: https://www.linkedin.com/in/klauskleinfeld/ Klaus' Website: http://leading-to-thrive.com/ Check out Chris Do: Website: ⁠https://zaap.bio/thechrisdo⁠ LinkedIn:⁠https://www.linkedin.com/in/thechrisdo/⁠ Facebook:⁠https://www.facebook.com/BizOfDesign⁠ Instagram:⁠https://www.instagram.com/thechrisdo/⁠ Twitter:⁠https://x.com/thechrisdo⁠ TikTok:⁠https://www.tiktok.com/@thechrisdo⁠ Threads:⁠https://www.threads.net/@thechrisdo⁠ Zaap: ⁠https://zaap.bio/thechrisdo⁠ Clubhouse:⁠https://www.clubhouse.com/@thechrisdo⁠ Behance: ⁠https://www.behance.net/chrisdo⁠ Check out The Futur: Website: ⁠https://www.thefutur.com/⁠ Courses: ⁠https://www.thefutur.com/shop⁠ Linkedin: ⁠https://www.linkedin.com/company/the-futur/⁠ Podcasts: ⁠https://thefutur.com/podcast⁠ Instagram: ⁠https://www.instagram.com/thefuturishere/⁠ Facebook: ⁠https://www.facebook.com/theFuturisHere/⁠ Twitter: ⁠https://x.com/thefuturishere⁠ TikTok: ⁠https://www.tiktok.com/@thefuturishere⁠ Youtube:⁠https://www.youtube.com/thefuturishere⁠