The Futur with Chris Do
The Futur with Chris Do
The Futur
How to Choose the Right Clients w/ Jodie Cook | Ep 370
40 minutes Posted Aug 9, 2025 at 9:00 am.
) Intro
) What Are Deer Clients
) Cost of Too Many Smalls
) Landing Big Brand Whales
) When Big Clients Overwhelm
) Whales vs Third-Bid Time Wasters
) Dolphin Clients Explained
) Client Budgets & Competition
) Moving Up to Bigger Accounts
) Jumbo Smalls Drain Resources
) Revenue vs Profit Truth
) Avoiding Shiny Object Syndrome
) Chasing Big Clients Anyway
) Creative Agency Lessons
) Power of Niching Down
) Mid-Sized Clients’ Sweet Spot
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40:17
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Show notes
In this episode, I sit down with Jodie Cook—entrepreneur, author, and powerlifter—for an unfiltered conversation on building an agency that fits the life you want to live.
From rabbits, deer, and elephants to whales and dolphins, we unpack how to categorize clients, know which ones to pursue, and why chasing the wrong type can leave your business overrun, exhausted, or stuck.
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Check out today's guest, Jodie Cook:
LinkedIn: https://www.linkedin.com/in/jodie-cook/
YouTube: https://www.youtube.com/@Jodie_Cook
Websites: ⁠https://jodiecook.com⁠⁠
https://coachvox.ai⁠
Check out The Futur:
Website: ⁠https://www.thefutur.com/⁠
Courses: ⁠https://www.thefutur.com/shop⁠
Linkedin: ⁠https://www.linkedin.com/company/the-futur/⁠
Podcasts: ⁠https://thefutur.com/podcast⁠
Instagram: ⁠https://www.instagram.com/thefuturishere/⁠
Facebook: ⁠https://www.facebook.com/theFuturisHere/⁠
Twitter: ⁠https://x.com/thefuturishere⁠
TikTok: ⁠https://www.tiktok.com/@thefuturishere⁠
Youtube:⁠https://www.youtube.com/thefuturishere⁠
Check out Chris Do:
Website: ⁠https://zaap.bio/thechrisdo⁠
LinkedIn:⁠https://www.linkedin.com/in/thechrisdo/⁠
Facebook:⁠https://www.facebook.com/BizOfDesign⁠
Instagram:⁠https://www.instagram.com/thechrisdo/⁠
Twitter:⁠https://x.com/thechrisdo⁠
TikTok:⁠https://www.tiktok.com/@thechrisdo⁠
Threads:⁠https://www.threads.net/@thechrisdo⁠
Zaap: ⁠https://zaap.bio/thechrisdo⁠
Clubhouse:⁠https://www.clubhouse.com/@thechrisdo⁠
Behance: ⁠https://www.behance.net/chrisdo