In this episode, Chris Do reunites with Allan Dib, bestselling author of The One Page Marketing Plan and Lean Marketing, to break down timeless marketing truths in a noisy AI-driven world.Using his playful “wedding episode” framework—something old, something new, something borrowed, something blue—Allan shares why fundamentals never go out of style, how AI is an Iron Man suit (not a replacement), why creativity and identity are the ultimate differentiators, and how to use simple human touches to cut through digital clutter.They explore the real challenges creators face today: obscurity vs. theft, average messaging vs. standout authenticity, and why giving away your best ideas often creates the greatest opportunities. Along the way, Allan introduces lean marketing principles, the barbell strategy, and the concept of “positive externalities” that make your marketing valuable—even to those who never buy.Timestamps:(((((((((((Check out today’s guest, Allan Dib:Website: https://successwise.com/The One Page Marketing Plan: https://www.amazon.com/dp/1941142990Lean Marketing: https://www.amazon.com/dp/0648780745LinkedIn: https://www.linkedin.com/in/allandib/Twitter/X: https://x.com/allandibCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedIn: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter/X: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYouTube: https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn: https://www.linkedin.com/in/thechrisdo/Facebook: https://www.facebook.com/BizOfDesignInstagram: https://www.instagram.com/thechrisdo/Twitter/X: https://x.com/thechrisdoTikTok: https://www.tiktok.com/@thechrisdoThreads: https://www.threads.net/@thechrisdoBehance: https://www.behance.net/chrisdoLearn more about your ad choices. Visit megaphone.fm/adchoices