Marketing Against The Grain
Marketing Against The Grain
Hubspot Media
How To Create A Lead Magnet With AI (Full Tutorial)
20 minutes Posted Jul 17, 2025 at 5:00 am.
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Show notes
Want our 10 Prompts + Web App to Create a Lead Magnet? Get it here: https://clickhubspot.com/vwd
Ep. 344
Did you know you can go from idea to publishing a working lead magnet app in under an hour with AI?
Kipp dives into how AI code generation tools are changing the game for small businesses and marketers by making it easier than ever to build free web applications that attract and convert customers. Learn more about leveraging ChatGPT and Claude to turn ideas into real web apps in minutes, the power of cloud-hosted artifacts for rapid prototyping, and actionable steps to test and validate your next lead magnet with almost zero coding experience.
Mentions
ChatGPT https://openai.com/index/chatgpt/
Claude https://claude.ai/
Claude Artifacts https://www.anthropic.com/news/build-artifacts
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.