Ep. 343Is Grok 4 really the smartest AI model?Kipp and Kieran dive into the hype, hands-on tests, and real-world marketing applications of Elon Musk’s latest AI release. Learn more on what makes Grok 4 different from other models, explore creative ways marketers and founders can use Grok’s X data access, and put Grok 4 up against OpenAI’s O3 in live marketing challenges to see which delivers the best results for content creation and campaign planning.Mentions Grok 4 https://x.ai/news/grok-4 Chat GPT Pro https://openai.com/index/introducing-chatgpt-pro/ Gemini https://gemini.google.com/Get our guide to build your own Custom GPT: https://clickhubspot.com/customgptWe’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-researchResource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aipWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matgThank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.