SiriusXM Chief Growth Officer Suzi Watford shares how the company leverages data on searches to create channels like The Sleep Channel, and why partnerships with brands like Walmart are critical.

PepsiCo SVP Shyam Venugopal on the importance of simple human insights

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.