Natalia Ball, global chief growth officer at Mars Pet Nutrition joins The Big Impression podcast to talk about how Pedigree transformed a local Brazilian insight into a global business story. She also shares why she is now focused on the next frontier of growth: Connected commerce and making sure brands show up when AI agents, not just people, are making purchasing decisions.

Diadora CMO Antonio Gnocchini joins The Big Impression to discuss winning the Paris 2024 Olympics as a challenger brand and why “discovery” beats heritage in modern sports marketing.

As Dish Media’s new head of programmatic partnerships, Kristinnsson is helping turn advanced TV into a single, addressable marketplace.

Editor’s note: This episode of The Big Impression was recorded prior to Jessica Bryndza’s departure from Lyft. For years, ride-hailing has been optimized for speed, price and efficiency. Jessica Bryndza believes that’s only part of the story. During her tenure as Lyft’s vice president of brand marketing, she focused on reminding people that getting from Point A to Point B can still be personal — shaped by emotion, culture and the everyday moments that happen along the way. That philosophy is at the heart of Lyft’s new “Check Lyft” campaign, which launched last fall in San Francisco and New York City. The work reframes transportation as something human and choice-driven, not just transactional. Bryndza argues that the future of mobility won’t be defined solely by technology, but by how intentional and human the experience feels when you’re actually inside the ride. “I’ve cried in the back of Lyfts; I’ve laughed with friends,” she says on The Big Impression. “We have this spectrum of emotions.” Rather than treating mobility as a pure utility, Check Lyft taps into those moments — the small trade-offs, the waiting, the savings and the lived reality of getting around a city.” Bryndza also discusses how Lyft’s founding DNA continues to influence its brand voice, why empathy matters more than ever in the battle for attention and how the campaign comes together across out-of-home, social, in-app and hyperlocal executions, with no “AI slop” in sight. “There’s a lot of slop out there,” Bryndza says. “How do we respect our customers enough to not put crappy work in front of them?”

In conversation with The Big Impression, Brian Monahan, SVP of retail media at Albertsons Media Collective, explores how shopper insights, creative storytelling and omnichannel strategies intersect.

CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure.

Discover how Kate Wik, CMO of Las Vegas, drives bold innovation and storytelling to transform the city into a global destination brand.

Formula 1 Chief Commercial Officer Emily Prazer joins The Big Impression to accelerate the motorsport’s hold on Americans with year-round content and venue in Las Vegas.

Discover how Marriott International is transforming travel through personalization, commerce media and its new Media Network. EVP Peggy Roe shares insights on helping guests live a life well-traveled.

Ahad Afridi, CMO for the Americas at Pladis, owner of Godiva, shares how the legacy chocolate house’s “hundred-year reboot” is reshaping the brand for a new generation of snackers, particularly millennials and Gen Zers.