The Big Impression
The Current
Add to My Podcasts
Episodes
About
Reviews
Charts
Promote
AMC's Kim Granito on how its genre fandoms, from "The Walking Dead" to "Mad Men," inspired their streaming strategy
20 minutes
Posted Jul 26, 2023 at 10:00 am.
0:00
20:02
Add to My Queue
Download
MP3
Share
episode
Share at current time
Show notes
AMC Networks’ head of marketing, Kim Granito, gives her thoughts on the writers’ strike and standing out in the streaming space by being “everything to someone.”
Previous
Expedia’s Rory Paterson on the value of destination marketing
Next
SiriusXM’s Suzi Watford on growing a subscriber base through community
← See all 139 episodes of The Big Impression