Diadora CMO Antonio Gnocchini joins The Big Impression to discuss winning the Paris 2024 Olympics as a challenger brand and why “discovery” beats heritage in modern sports marketing.

Pedigree’s Natalia Ball on turning an underdog into a Titanium Lion

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.