Kids & Family

Parenting

Childhood is finite at just shy of 9.5 million minutes. We only get one shot at it. One of the biggest decisions we make is how we will use that time. Research has confirmed time and time again that what children are naturally and unabashedly drawn to, unrestricted outside play, contributes extensively to every area of childhood development. The importance here cannot be understated. Every year we aim to match nature time with the average amount of American kid screen time (which is currently 1200 hours per year). Have a goal. Track your time outside. Take back childhood. Inspire others.