An influencer is a content creator all the time. But a content creator is not always an influencer. How do you leverage both? What are the intricacies of working with influencers vs. content creators? To get all the details, listen to Alessandro Bogliari, CEO and Co-Founder at The Influencer Marketing Factory, as he talks about influencer marketing versus content creators and the brand strategy that wins. Show Notes

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• Alessandro Bogliari: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

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