Many marketers have tested multiple platforms to leverage the power of influencer marketing at scale, but it remains elusive. What are marketers doing wrong? Part of the problem is standardizing pricing, not making data-driven decisions, budgeting, etc. Listen to Alessandro Bogliari, CEO and Co-Founder at The Influencer Marketing Factory, as he talks about how brands can leverage influencers.&nbsp;<a href="https://rebrandpod.com/episode/how-brands-like-google-meta-leverage-influencers-alessandro-bogliari-the-influencer-marketing-factory" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Alessandro Bogliari:&nbsp;<a href="https://theinfluencermarketingfactory.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/alessandrobogliari/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/alexeidos" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>The Rebrand Podcast:&nbsp;<a href="https://rebrandpod.com/submit-a-question/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/scottharkey/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/SharkeyAZ" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>I Hear Everything:&nbsp;<a href="http://iheareverything.com/" rel="noopener noreferrer" target="_blank">IHearEverything.com</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;&nbsp;</li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Influencer vs Creator: What Brand Strategy Wins? -- Alessandro Bogliari // The Influencer Marketing Factory

The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands &amp; Agencies who built them. In each episode, you’ll hear about the strategy,&nbsp;framework, launch, &amp; lifecycle of a world-changing marketing campaign.&nbsp;Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.comProducer: I Hear Everything. Podcast production, growth, &amp; monetization. iheareverything.com