There's a human at both ends of every technology or product. Whatever category you operate in, there's already a human narrative around it, and it's your job to find how your brand's story fits into that. But how would you uncover these narratives? Listen to Leigh Caldwell, Co-Founder & Partner at Irrational Agency, as he discusses the behavioral science practices the biggest brands in the world use to discover consumer truths. Show Notes

Connect With: 

• Leigh Caldwell: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

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