Early-stage companies must be able to communicate. What is the thing you want people to know about you? If they can get to know one thing about you, what's that thing? You need to be able to articulate that as leadership; otherwise, if you can't, how is your sales team going to do it? Listen to Brendan Dell, Messaging Expert and Tech Executive, as he discusses diversifying Expedia in crowded skies. Show Notes

Connect With: 

• Brendan Dell: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn

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