Celebrity and brand partnerships can be an expensive slippery slope, especially if there's no product-celebrity fit. How do you identify products for the right celebrity? What should your go-to-market strategy be in a saturated market? Who better to learn these things from than someone who has been finding the proper product categories, matching them to the right celebrities, and funding the go-to-market? Listen to the conversation as Lanie Shalek, the Director of Growth Marketing at Jobi Capital, discusses building celebrity brands. Show Notes

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• Lanie Shalek: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

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