Show notes
The biggest mistake people make with messaging is a lack of clarity. But to get clarity, everybody needs to be aligned, sales, marketing, board members, and investors, on where exactly you're going to win and how you're different. Want to know more about this immutable framework of high-impact messaging that works? Listen to Brendan Dell, Messaging Expert and Tech Executive, as he discusses the 12 immutable laws of high-impact messaging. Show Notes
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