My First Million
My First Million
Hubspot Media
The Board Game Billionaire: From a $10k Kickstarter to $100M/Year Business
1 hour 16 minutes Posted Apr 21, 2025 at 10:00 am.
) Humble Success: Exploding Kittens Insights
) The origin story From 10k to $9M on kickstarter
) Focus on the crowd, not the funding
) Games should not be entertaining
) The Kitty Test pilots
) $0 marketing hacks
) Pushing past the ‘no’
) Business as a game
) Creativity loves constraints
) Irritation is the source of innovation
) Designing a game with Tim Ferriss
) Do what never makes you bored
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Want your own $100M side project? Get our guide to win your first 100 customers: https://clickhubspot.com/wfp
Episode 699: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Elan Lee ( https://x.com/elanlee ) about growing Exploding Kittens from a $10K Kickstarter campaign to $100M dollar company. 
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Links:
• Exploding Kittens - https://www.explodingkittens.com/ 
• Paxsite - https://www.paxsite.com 
• Elan on TikTok - https://www.tiktok.com/@mrelanlee 
Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com 
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!
Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC
Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
• Sam’s List - http://samslist.co/
My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano