Show notes
Episode 644: Shaan Puri ( https://x.com/ShaanVP ) talks to author and political campaign expert Sasha Issenberg ( https://x.com/sissenberg ) about the marketing machine behind presidential elections. —Show Notes: (0:00) The malarky factory and The Harm Index(18:55) Trump's 2016 playbook(28:18)Kamala's viral clip factory(32:35) Who’s running a better 2024 campaign?(35:04) What is Elon's role in Trump's campaign(38:31) The lopsided downside of doorknocks(42:25) Deepfakes and new tools in campaigning(45:58) "The podcast election"(50:00) The new playbook for winning in the age of meme wars(54:15) Most mis-priced opportunity in elections—Links:• Sasha Issenberg - https://www.sashaissenberg.com/• The Victory Lap - https://www.amazon.com/Victory-Lab-Science-Winning-Campaigns/dp/0307954803 • The Lie Detectives - https://www.amazon.com/Lie-Detectives-Playbook-Elections-Disinformation/dp/B0CFN6WM3Y —Check Out Shaan's Stuff:Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd—Check Out Sam's Stuff:• Hampton - https://www.joinhampton.com/• Ideation Bootcamp - https://www.ideationbootcamp.co/• Copy That - https://copythat.com• Hampton Wealth Survey - https://joinhampton.com/wealth• Sam’s List - http://samslist.co/My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano