Show notes
Episode 580: Shaan Puri (https://twitter.com/ShaanVP) talks to Jenny Hoyos, the 18-year-old who has mastered the recipe of viral shorts. They break down her step-by-step process for creating content that pulls in over a 100M views. Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5—Show Notes:(0:00) Intro(2:14) How to build charisma(6:35) The 4 criteria of a great idea (jumpcut)(8:48) Make it personal(14:45) Mastering the hook(17:29) Metrics (18:52) The first frame(21:09) Foreshadowing(22:37) Storytelling in one word is “change”(25:06) The But & Therefore Rule(27:21) Building the stakes(30:43) Craft the close(32:14) Steal like an artist(33:52) Figure out who's watching(36:46) Study the channel for outliers(39:28) Where is the puck going?—Links:• Jenny Hoyos YouTube - https://www.youtube.com/@JennyHoyosLOL• Charisma on Command - https://www.youtube.com/@Charismaoncommand• Miss Excel - https://www.miss-excel.com/• Infinite Ratatouille Glitch - https://www.youtube.com/watch?v=tskvmb0HPDU• Steal Like An Artist - https://austinkleon.com/steal/• Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/sym—Check Out Sam's Stuff:• Hampton - https://www.joinhampton.com/• Ideation Bootcamp - https://www.ideationbootcamp.co/• Copy That - https://copythat.com• Hampton Wealth Survey - https://joinhampton.com/wealth—Check Out Shaan's Stuff:Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherdMy First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano