Hosted by Neil Patel and Eric Siu, this Marketing School episode breaks down why their mindset on influencer marketing flipped, how they use influencer deals to fund rising content costs, and the real numbers behind their content budget. Key takeaways:-Use influencer deals strategically to offset growing content production costs-Treat your podcast like a B2B media asset and sell sponsorships directly-LLM SEO will reward real authority, not short term spammy tacticsChapters:(((((((🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/✅ Subscribe for Daily Marketing Insights!