Show notes
Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hireNeil and Eric break down the real cost of content teams, why agency work often disappoints, and how nearshore talent, data-driven charts, and intimate in-person events can drive far more B2B pipeline than vanity views. They walk through their content economics, research workflow, and event strategy for landing enterprise SEO.Key takeaways:Build lean B2B content teams that prioritize revenue, not just reach.Use data-driven charts and research workflows to attract high-LTV enterprise clients.Host intimate in-person events to unlock RFPs and multi-million dollar deals.Chapters:(00:00) Content costs explode to $250k(02:00) In-house content vs agencies(04:30) Data charts and research engine(06:10) Events outranking webinars for revenue(08:00) Intimate B2B executive hotel events(11:30) Speaking inside enterprise headquarters(16:00) Travel grind, jets and demand(18:40) Enterprise-focused content over vanity views(22:00) When paid talks don’t convert(28:30) Paying to speak at the right events(31:30) Executive programs and franchise deals(33:20) Find your best marketing channel