Marketing Against The Grain
Marketing Against The Grain
Hubspot Media
This AI Startup Is Beating Apple and NVIDIA at Their Own Game
35 minutes Posted Aug 12, 2025 at 5:00 am.
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Want Darius' 20 Prompts to create killer ad content? Get it here: https://clickhubspot.com/jdm
Ep. 352
Is AI actually making our content worse—and could human imperfections be the key to better marketing?
Kipp and Kieran dive into the real impact of AI on creative originality with Darius Lam, CEO and founder of NEX, an AI content platform built for CPG brands. Learn more on why AI-generated content is forcing marketers to embrace imperfection, how brands can stand out in a world where AI makes everything look the same, and why the future belongs to those who balance creativity, authenticity, and scale.
Mentions
Darius Lam https://www.linkedin.com/in/dariuslam/
NEX https://nexcpg.com/
ChatGPT https://chatgpt.com/
Duolingo https://www.duolingo.com/
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.