Ep. 247

Is the current agency landscape broken and misaligned with client interests?

Kipp, Kieran, and Gary Vaynerchuk (VaynerX) dive into the misaligned incentives of agencies and how they hinder marketing success. This is a revisit of their episode with Gary in May. Learn more on why traditional agency models fail, the importance of relevance at scale, and actionable insights for marketers looking to break the mold.

Mentions

• Gary Vaynerchuk https://garyvaynerchuk.com/
• VaynerX https://vaynerx.com/
• Vaynermedia https://vaynermedia.com/
• Gary on Marketing Against the Grain https://podcasts.apple.com/us/podcast/gary-vee-if-you-dont-do-this-your-business-wont-exist/id1616700934?i=1000655755440

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.