Marketing Against The Grain
Marketing Against The Grain
Hubspot Media
Elon Musk Rebranding Twitter To X: Genius Or Ridiculous? (#144)
24 minutes Posted Aug 3, 2023 at 5:00 am.
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Show notes

Rebranding is stupid. You should never rebrand.


Kipp and Kieran dive into why rebrands suck and why you shouldn’t do them for your business. Learn why everybody’s missing on the point on Twitter’s X rebrand, the most important principle in the business of a social network, different brand architecture models, and the only scenario where a rebrand makes sense.


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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 


‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.