Will Twitter become the gold standard for creator programs?

Kipp and Kieran dive into Twitter’s new creator program, what it means for businesses, and how businesses can succeed with creators. Learn the importance of personality led growth (the new PLG?), how Elon flipped the narrative by being a marketing genius, and how to make money as a creator on different platforms.

Mentions

• HubSpot Creator Program https://creators.hubspot.com/ 
• Mr Beast tweet https://twitter.com/MrBeast/status/1679797201449435136 
• Forbes article on Twitter https://www.forbes.com/sites/antoniopequenoiv/2023/07/13/twitter-starts-paying-creators-tens-of-thousands---amid-intensifying-competition-with-threads/ 
• Codie Sanchez YouTube Channel https://www.youtube.com/@CodieSanchezCT 
• Google Bard https://bard.google.com/ 

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.