Show notes
Authenticity is overrated.Kipp and Kieran break down Seth Godin’s timeless advice on marketing. Learn why marketing has to be emotional (not logical), why you shouldn’t be authentic, why failure needs to be an option to succeed, why complexity kills businesses, why you need to be a learn-it-all, and so much more.MentionsSeth Godin https://www.sethgodin.com/The Dip by Seth Godin https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666HubSpot TV https://blog.hubspot.com/blog/tabid/6307/bid/4932/HubSpot-TV-Make-Content-Creation-Your-Super-Power.aspx Timestamps00:00 Favorite Seth quotes00:15 Hubspot CMO Promotion00:28 Intro00:52 Timeless Advice from Seth Godin01:16 Ads from the 1920’s/Gillette01:38 Bitmoji02:00 Using Bitmojis to describe data02:24 Favorite advice from Seth02:48 Difference between simple and dumb03:32 Understanding the narrative04:22 An important skill to learn05:11 A meditation?!06:24 Perfect Analogy07:29 High Level of trust07:56 Best Articulation of Marketing08:22 How things are changing09:40 Seth’s Arguments: Honest and Authentic10:52 Positive Emotion11:14 Failure is not an option11:41 The best results12:04 Another kind of thread to pull12:56 Risk bucket14:11 Surefire14:55 Finding Growth15:37 Get a Fresh Marketing Leader’s perspective16:00 Kieran’s very controversial sweater16:55 Know when to quit18:28 Main argument19:30 Bigger impact19:55 Complexity kills businesses20:10 Marketers make things better21:04 Market’s job22:16 Obsession in Learning22:40 Build a growth mindset23:05 Innovation25:33 The #1 thing you hear from people26:00 Changes26:30 Hubspot marketing tactics26:52 People change/Audience change27:34 OutroWe’re on Social Media! Follow us for everyday marketing wisdom straight to your feedYouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.