In tech categories, one company earns 76% of the total market cap/market capitalization in any given market category. What’s up with that?
Christopher Lochhead joins the show to talk ALL about category creation:
- what does the rise of influencers/individual brands mean for category creation
- Creating a personal brand is bull****
- Is being a content creator a real business?
- Have we monetized marketing & entrepreneurship stupidity at scale?
- Why comparison marketing is trash
About Christopher Lochhead:
3x CMO. #1 Apple business podcaster and #1 Amazon marketing author. Christopher's first book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, has been called “the bible of category design” and is in the top 1% of business books.
Check out Christopher’s work!
- Twitter https://twitter.com/lochhead
- LinkedIn https://www.linkedin.com/in/christopherlochhead?original_referer=https%3A%2F%2Flochhead.com%2F
- Category Pirates blog https://www.categorypirates.com/
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.