Airbnb has ditched performance marketing and has gone all in on brand marketing. What are the logistics and strategy behind that?
Kipp and Kieran do a deep dive into Airbnb and the frameworks they’ve used to build their brand:
- how you can invest in your brand with measurables/unmeasurables
- frameworks to capture/create demand
- doubling down on skills that you have and leaning into your team's strengths
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.