What’s brand taste and why is it so important? Kipp and Kieran dive deep into the world of brand taste using tangible examples of real-life brands that used emerging technology to align with their target audience, how to capture consumer excitement, how to be a front runner on trends, partnering with adjacent brands to raise your cultural impact, and more!

Links Mentioned:

• Degenerate Apes https://www.degenape.academy/
• Blank Soles https://www.blanksoles.com/ 
• Chipotle’s Proof of Steak campaign https://twitter.com/chipotletweets/status/1574813978848595972 

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.