How do you get started in media as a founder? Kipp and Kieran are joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss how to sell the marketing-first ideology to your founder, thinking about the editorial taste for your media company, creating interest in your product, and more!
Who is Patrick Campbell?
CSO at Paddle.com after recently founding and selling ProfitWell.com. Background in Economics and math. Started career working at NSA and Google before jumping into the tech world. Deep knowledge on subscription/SaaS market benchmarks, retention, inbound media, and pricing.
Check out Patrick’s work!
- Twitter www.twitter.com/patticus
- LinkedIn www.linkedin.com/patrickccampbell
- More info on Profitwell joining Paddle https://twitter.com/Patticus/status/1529420966698287105?s=20&t=K1wSUC9SeAyf7o8Sh9-luQ
- Paddle www.paddle.com
- Profitwell https://www.profitwell.com/
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Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.