Let’s dive into one of my favorite topics: where to find content ideas so you never run out of inspiration. I’m sharing all my favorite strategies for uncovering endless ideas, starting with questions I receive directly from you! I share how listening to your audience, keeping an eye on news updates and industry changes, and using tools like Google Alerts help you stay ahead and create content that keeps your audience engaged. This means leveraging places like Reddit, YouTube, and TikTok comm...

Are you ready for a challenge? This weekend I was sitting in the airport with my husband. I told him I was going to grab a video already on his phone, post it, and by the time we land it will have quadruple the number of views he normally has. The result? It’s already over 10,000 views and he normally gets around 300 to 400. I see him overthinking his content and I know you are too. We are in a loneliness epidemic, people want to connect and we connect through conversations and storytelling. ...

Ten years ago, I never could have imagined that I would be where I am right now, and if you are feeling discouraged when it comes to social media, I want you to know that so much can change in just a year. When I first started out on social media, there were no “rules” but now Instagram is flooded with “guru’s” telling you what to do and what not to do. Not only did it suck all the fun out of social media, it can get confusing with all the conflicting information. So instead of feeling ...

I just wrapped a workshop for consignment shop owners and I have a big win to share that will help you crush your next piece of content and finally get out of 200 view jail. Fun fact: your next viral video is already sitting on your phone, just waiting for the right hook. You already know that storytelling and human connection are key elements for creating good content, but today we’ll go a step further and I’ll break down the viral reel one consignment store owner created in my workshop. She...

I don’t see anyone else talking about this, but it is absolutely crucial for anyone creating content in 2026. We should see ourselves mirrored in your hooks. So many people are missing this when they post, creating content that people simply consume instead of content they actually see themselves in. Taste driven content goes beyond simple product recommendations, it directly taps into our identities of who we are and who we want to be. So next time you start to tap post, I want you to ask yo...

In this episode, I dive into Instagram’s latest advice straight from the Creators account, breaking down what really drives your reach and engagement, and showing you how to actually put these tips to work. We’ll discuss why showing your personality and values matters just as much as your niche and we are officially busting the myth that Instagram’s algorithm changes all the time. We’ll walk through the practical do’s and don’ts for your content, including how authentic interactions, great li...

Everything is about to fall into place for you, because I’m going to tell you exactly what to do when you create your next Instagram post. I created the RISE Formula to help boost your engagement and get more views on your content. This hook formula will not only increase your reach, but it actually converts so you get more followers and sales, while growing your community. We’ll look at content examples and break down how each fits into the RISE Formula so you can confidently start using it ...

This episode is extra special, it's our 100th episode! Identity is everything when it comes to creating Instagram content that really resonates with and engages your audience. We’ll talk about calling out your audience’s identity and then leaning into your own identity, looking at viral examples to break down the differences. I’m sharing a client win from a recent viral reel and we’ll talk about why sharing your unique perspectives and experiences are the key to standing out online. In this...

Business owner to business owner, can we just take a moment to have a conversation about running a business during these heavy times? Between the constant news cycle and everything that’s happening in the world and in our personal lives, I want to take a moment to remind you to trust yourself. You know what’s best for you, especially as we navigate life right now. I want to share a little about my time with CNN during some really dark and difficult times and how that experience shaped h...

One of the biggest challenges in business is how to actually sell on social media, without feeling awkward or like a sleazy salesperson. I’m sharing my personal journey and my tried-and-true “sandwich method” for making sales feel natural, fun, and effective. Whether you’re pushing a low-ticket digital product or a high-ticket offer, I’ll walk you through exactly how I show up every day, explain my strategy for converting followers into buyers, and talk about why your excitement and real clie...