Good Content with Shannon McKinstrie
Good Content with Shannon McKinstrie
Shannon McKinstrie
Use Identity Driven Content to Connect and Engage with Your Audience
18 minutes Posted Feb 10, 2026 at 10:00 am.
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This episode is extra special, it's our 100th episode! Identity is everything when it comes to creating Instagram content that really resonates with and engages your audience. We’ll talk about calling out your audience’s identity and then leaning into your own identity, looking at viral examples to break down the differences. I’m sharing a client win from a recent viral reel and we’ll talk about why sharing your unique perspectives and experiences are the key to standing out online. In this...