BigDeal
BigDeal
Codie Sanchez
To Win You Must Suffer.
20 minutes Posted Dec 15, 2025 at 4:18 pm.
Introduction
To Win You Must Suffer
The Six Types of People You'll Face as a Leader
Becoming the Strategic Leader
Everybody Is Trying Harder Than You Think
The Highlight Reel Deception
More Competition Than You Want to Admit
The Startup Gold Rush: The Math Behind Competition
Four Hour Work Weeks Do Not Work
The Contrarian Boardroom Solution
Stop Comparing Your Worst to Others' Best
0:00
20:59
Download MP3
Show notes
Most people think success comes from talent, timing, or luck. The brutal truth? It comes from suffering. After building multiple seven and eight-figure businesses and investing in hundreds of companies, I've learned the one thing nobody wants to tell you: to win, you must be willing to endure more pain than everyone else. This isn't about motivation or manifestation — it's about the cold, hard reality of what it actually takes to build the life you want in 2025 and beyond.
In this raw, unfiltered episode, I break down the four brutal truths that will either make or break your success: why four-hour work weeks are a myth (the data shows 85-90% of businesses require daily founder involvement), why everyone is trying harder than you think they are (and hiding it), why there's more competition than you want to admit (305 million startups launched globally last year alone), and why most people will never communicate honestly. I reveal the six types of people you'll face as a leader — from the reactive responder to the strategic warrior — and why only one of them actually wins. You'll learn about effort concealment, survivorship bias, and why 80% of people think they're above average (spoiler: they're not).
But this isn't just about what's broken — it's about what actually works. I expose why the passive income dream applies to less than 1% of the population, why 95% of Shopify stores never make a single sale, and why comparing your reality to someone else's highlight reel is killing your progress. If you've ever felt like you're behind, or wondered why success seems easier for everyone else, or if you're ready to stop believing the lies and start doing the hard work that actually matters, this episode will change how you think about winning forever.
___________
___________
MORE FROM BIGDEAL
šŸŽ„ YouTube: https://www.youtube.com/@podcastbigdeal
šŸ“ø Instagram: https://www.instagram.com/bigdeal.podcast
šŸ“½ļø TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
šŸŽ„ YouTube: https://www.youtube.com/@codiesanchezct
šŸ“ø Instagram: https://www.instagram.com/codiesanchez
šŸ“½ļø TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
šŸ“° Free newsletter: https://contrarianthinking.biz/3XWLlZp
šŸ“š Biz buying course: https://contrarianthinking.biz/3NhjGgN
šŸ  Resibrands: https://resibrands.com/
šŸ’° CT Capital: https://contrarianthinking.biz/4eRyGOk
šŸ¦ Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
Learn more about your ad choices. Visit megaphone.fm/adchoices