#108 Ciara: How To Manifest Anything (And Win At Life) from BigDeal

BigDeal

Codie Sanchez

Episodes

#108 Ciara: How To Manifest Anything (And Win At Life)

1 hour 14 minutes Posted Dec 17, 2025 at 9:30 am.

Introduction

The Power of Pre-Performance Rituals

Embracing Failure and the Amnesia Method

Being Delulu: Walking Into Rooms Fearlessly

Speaking Life Into Your Kids

The Army Kid Who Wrote Her Game Plan at 13

Manifestation: Writing It Down and Speaking It Out Loud

Faith as Your Shield in Dark Moments

Running Your Own Race: Don't Glorify Man

The Greater the Great, The More They Hate

Whiteboard Sessions with Your Partner

Building a 100 Million Dollar Brand: 3Brand Story

Ten To One Rum: Reimagining a Spirit Category

Quality Over Everything: The Business Superpower

Trust Your Gut: Knowing Who Not to Trust on Day One

Following Your Curiosity Down the Rabbit Hole

Beauty Marks and Attainment: Scars Are Your Story

0:00

1:14:25

Download MP3

Share at current time

Show notes

Most people know Ciara as a Grammy winning superstar with 23 million albums sold and hits like “Goodies” and “Level Up.” What they don’t know is how a military kid with no connections built one of the most durable careers in entertainment and is now quietly building a business empire across rum and kids fashion.

In this conversation, Ciara walks through the three goals she wrote down at 13 that led to a record deal at 16, millions of albums sold by 19, and a 21 year career that’s still evolving. She talks about why it’s necessary to stay “a little delulu”, how manifestation actually works, and how a good whiteboard session can turn an idea into a real-world business. We get into why being the only woman in rum is fuel not fear, how her apparel company 3Brand crossed $100M, and why culture and quality beat hype every time.

This episode isn’t about overnight wins. It’s about confidence built slowly, emotions kept out of decisions, and learning to run your race without burning out trying to win someone else’s.

___________