#106 Sales Expert: 3 Ways To Get A YES Every Time | Ryan Serhant from BigDeal

BigDeal

Codie Sanchez

Episodes

#106 Sales Expert: 3 Ways To Get A YES Every Time | Ryan Serhant

58 minutes Posted Dec 10, 2025 at 9:30 am.

Introduction

The Fake Rolex That Changed Everything

From Soap Opera Star to Real Estate Mogul

Speed Bumps vs Brick Walls: Handling Setbacks

Building in Public: The Netflix Experiment

Gray Hair Don't Care: Dealing with Haters

The Orchid Trick: Turning Rejection into Power

Selling to Billionaires: The Two C's and the Pull Strategy

Confidence is Currency: What Rich People Really Pay For

The Thousand Minute Rule: Time as Money

Hiring A-Players: Intelligence Over Experience

Leader vs Manager: Standing at the Front Lines

Building Identity and Future Memoir Exercise

The Four Business Flywheel Strategy

Negotiation Mastery: Translate Don't Talk

Owning Manhattan Season 2 and the Evolution of Reality TV

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Show notes

Most people think sales is about talking. Ryan Serhant knows better — it's about translating. After closing over $20 billion in real estate deals and building one of the fastest-growing brokerages in America, the star of Netflix's Owning Manhattan has cracked the code on how to get anyone to say yes. From selling homes to billionaires to building a media empire on the back of reality TV, Ryan reveals the brutal truth about what it actually takes to win at the highest level.

In this raw conversation, Ryan breaks down the orchid trick (he's sent 2,000 of them), why silence is violence in negotiations, and how a fake Rolex changed his entire life. We dive into why wealthy people don't pay for information or access, but instead pay for confidence; how to get a stranger to trust you with real money; and why the best negotiators throw the first punch. But this isn't just about closing deals — it's about building an empire. Ryan reveals how he's stacking businesses under one holding company (brokerage, media, education, and AI), why his LTV to CAC ratio is 6x while the industry averages 1x, and how he's building real estate brokerage 3.0 with no physical offices.

If you've ever wondered how to sell to the ultra-wealthy without sucking up, how to build unshakeable confidence when you're broke, or why setbacks are just speed bumps and not brick walls, this episode will change how you think about sales, negotiation, and what it takes to become the best in the world at what you do.

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