Quantifying business impact without triggering sales pressure is hard, but Meredith Chandler shows you exactly how to do it. From confident pricing to bulletproof ROI framing, this episode is a tactical masterclass.🎙 ACTIONABLE TAKEAWAYS: Use “Here’s why I’m asking” to frame quantifying questions as helpful, not self-serving Every 2–3 questions, pause to show empathy and keep buyers emotionally engaged Quantify time across four levels: direct time, opportunity cost, error cost, and ripple effect Don’t oversell ROI, ask how much impact would justify the price, and anchor conservativelyMEREDITH’S PATH TO PRESIDENT’S CLUB: Head of Sales @ Aligned Head of Sales @ pclub Sales Director @ CaptivateIQ Head of Enterprise Sales @ SPIFFRESOURCES DISCUSSED: Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST”