FOUR ACTIONABLE TAKEAWAYSExplore two types of impact with your prospect: hard metrics (e.g., hours spent, money lost) and soft impact.Address pain points in other departments to accelerate deals and improve win rates.Turn situations into problems by asking questions that highlight known pain points with competitors.If ghosted late in the deal cycle, offer to email the next key contact directly to prompt a response.PATH TO PRESIDENT’S CLUBAccount Executive @ WebflowAccount Executive @ SafeGraphAccount Executive @ Procore TechnologiesRESOURCES DISCUSSEDJoin our weekly newsletterThings you can steal