Show notes
FOUR ACTIONABLE TAKEAWAYS
- Start your email with research personalization to stand out in the inbox (vs generic greeting).
- Quote the prospect/company directly by researching where the company is investing its money (e.g. in job postings, funding announcements).
- Use a more humanized approach when prospecting. Sharing something you both have in common in the P.S. is a great place to add a human touch.
- Reach out to your prospect immediately after they engage with your content - no need to wait for the next sequence step.
PATH TO PRESIDENT’S CLUB
- Senior Account Executive @ Salesloft
- Team Lead, Sales Development @ Integrate
- SDR @ Akkroo, an Integrate company
- Enterprise SDR @ PatSnap
RESOURCES DISCUSSED
