Four Actionable Takeaways: * Don’t talk about root causes/technicalities until you get to the business impact first.* Condense the problem you solve into a single sentence - stop overcomplicating things.* Lean on their desired future state instead of talking about the past.* Get to the question/reason behind those unexpected/general questions. ======================Keenan’s Path to President’s Club:* CEO @ Noted Analytics* CEO @ A Sales Guy Consulting* Author of Gap Selling* Author of Not Taught RESOURCES DISCUSSED<ul>
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Sales Playbook: Armand and Nick Teach You How to Handle ANY Cold Call Objection

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.

30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:

Prospecting: How to open conversations to triple your pipeline

Discovery: How to ask questions that uncover massive pain

Process: How to get big contracts over the line

Leadership: How to hire and train world class teams.


Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). 

Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…

Get ready, you're going to President's Club.