When They Popped - A Y2K Pop Culture Podcast
When They Popped - A Y2K Pop Culture Podcast
Kelsey and Mary
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The Anatomy of a BSB Marketing Campaign with Jade Driver and Cassie Petrey
48 minutes Posted May 5, 2025 at 4:00 am.
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Send Mary and Kelsey a Message! In this episode, Mary and Kelsey are joined by Jade Driver and Cassie Petrey, co-founders of Crowd Surf digital marketing agency. Crowd Surf has an all-star client roster including Backstreet Boys, and Jade and Cassie shared behind the scenes of the latest campaign from the best-selling boy band of all time - the announcement of their Millennium 2.0 album and their upcoming Sphere residency - including what it was like to be with the group in NYC on announcemen...