Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
I Hear Everything
Seeing a drastic decrease in clicks but not impressions?
3 minutes Posted Aug 2, 2025 at 12:00 pm.
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Show notes
Clicks dropping while impressions remain stable? SEO Director Donna Donahue from Antylia Scientific shares her current approach to this exact challenge. She emphasizes the importance of frequent site crawling, establishing benchmarks before making changes, and proper URL mapping during transitions. Donahue also recommends implementing monitoring systems to track the impact of pivots and analyzing competitor content that appears in AI-generated search results.
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