Long-form guides or interactive calculators? Zak Ali from Finder weighs in on resource allocation for personal finance sites. Interactive calculators emerge as the clear winner, offering users immediate value through manipulable interfaces rather than passive reading experiences. Ali emphasizes that calculators better match user intent, allow for personalization, and can still incorporate supporting content while avoiding the pitfalls of creating extensive guides that users typically scan rather than read thoroughly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.