Sara Kieffer-Hess, Lead Associate at Booz Allen Hamilton, explores enhancing search visibility with schema, structured data, and SEO content creation. Writing for SEO and marketing differ significantly in their focus and purpose. This distinction is crucial as it ensures content effectively serves both search engine visibility and audience engagement, contributing to overall marketing success. Today, Sara discusses writing for SEO versus marketing writing. Show Notes

Connect With: 

• Sara Kieffer-Hess: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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