Matt is joined by Adweek’s Bill Bradley to discuss the expensive and competitive battle of Super Bowl advertising. Bill breaks down how many ad slots are available each year, how much they cost, which parts of the game are the most lucrative, why A-lister fees for commercial cameos are going down, what’s up with those Jesus ads you see every year, the ad auction if the game goes into overtime, and more

Matt finishes the show with a Super Bowl ratings prediction