The Town with Matthew Belloni
The Town with Matthew Belloni
The Ringer
Why the NFL (and Everything Else) Keeps Breaking Ratings Records
32 minutes Posted Dec 4, 2025 at 3:55 am.
Matt is joined by Nielsen Global Media executive Brian Fuhrer to discuss why NFL ratings seem to be setting new viewership records all the time, how sports-ratings measurements have changed, why these numbers are so important for sports leagues, and which leagues are growing the fastest
Matt finishes the show with an opening weekend box office prediction for ‘Five Nights at Freddy's 2’
0:00
32:26
Download MP3
Show notes
Matt is joined by Nielsen Global Media executive Brian Fuhrer to discuss why NFL ratings seem to be setting new viewership records all the time, how sports-ratings measurements have changed, why these numbers are so important for sports leagues, and which leagues are growing the fastest (02:35). Matt finishes the show with an opening weekend box office prediction for ‘Five Nights at Freddy's 2’ (26:35). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Email us your thoughts! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thetown@spotify.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: Matt Belloni Guest: Brian Fuhrer Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices