The Town with Matthew Belloni
The Town with Matthew Belloni
The Ringer
How the Hell Do Nielsen Ratings Actually Work?
30 minutes Posted Mar 7, 2025 at 12:26 am.
Matt is joined by Nielsen’s Brian Fuhrer to explain the mysterious world of ratings and how they actually work in 2025. They get into how Nielsen literally tracks viewing habits, how that has changed over the years, and how they now track out-of-home viewing. Then, they look at a surprising metric about the Oscars ratings, discuss how streaming is improving ratings among younger demos, and which shows are the most influential in terms of attracting a younger audience
Matt finishes the show with an opening weekend box office prediction for the new Bong Joon-ho film, ‘Mickey 17’
0:00
30:50
Download MP3
Show notes
Matt is joined by Nielsen’s Brian Fuhrer to explain the mysterious world of ratings and how they actually work in 2025. They get into how Nielsen literally tracks viewing habits, how that has changed over the years, and how they now track out-of-home viewing. Then, they look at a surprising metric about the Oscars ratings, discuss how streaming is improving ratings among younger demos, and which shows are the most influential in terms of attracting a younger audience (03:00). Matt finishes the show with an opening weekend box office prediction for the new Bong Joon-ho film, ‘Mickey 17’ (25:53).For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here.Email us your thoughts! thetown@spotify.comHost: Matt BelloniGuest: Brian FuhrerProducers: Craig Horlbeck and Jessie LopezTheme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices