Social media can mean very different things to different people based on factors such as their interests, their lifestyle – and often their age. Although overall social media usage has changed dramatically post-covid, there are still large demographical differences between the way users behave online which can help marketers make important decisions when deciding on their social media strategy. You can also check out our We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please